Why See Source?

See Source derived from Better City, a nationally award-winning economic development consulting and implementation company, to help Better City’s clients understand their existing visitors, consumer spending and where to find more visitors like them. With a cost-effective approach for clients of all sizes and results-driven data that is easy to visualize and interpret, See Source provides a customized solution to make informed strategic decisions and tackle business and marketing objectives.

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With access to GPS data for over 200 million cell phones in the U.S., we created a double-ping verification process to validate location accuracy. We couple that with extensive consumer spending data derived from over a third of all U.S. credit card spending, assuring it’s an accurate, representative sampling.  We also obtain demographic data from the most reliable sources, and our proprietary combination and analysis of all of these data sets displays the information in an easy-to-interpret format relevant to your industry and unique circumstances.  We pride ourselves on being anti-cookie cutter.

Our Business Intelligence (BI) platform partner has been ranked #1 by PC Magazine and Database Trends & Applications for three straight years. Data intelligence includes charts, graphs, tables and maps on a visual and easy-to-use customized dashboard.  We continually work with each individual customer to arrange the data, and provide invaluable insight that drives individualized business results. The real-time capability of manipulating charts and graphs to drill down on specific pieces of information over set periods of time is critical to drive specific business objectives.

The best data.

The easiest to interpret and customize.

The lowest price.

It’s a bold claim, and we invite you to do your own analysis to verify our claim! 

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Million plus cell phones providing GPS data

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Million credit cards providing spending data

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Business Intelligence platform being used