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Why See Source

The only all-in-one data and advertising platform

  • Cell phone GPS Data
  • Household demographic data
  • Household psychographic data
  • Consumer Spending
  • Data-driven, location-based advertising
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Million plus cell
phones providing
GPS data

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Million credit
cards providing
spending data

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Business
Intelligence platform

Tourism

Get More Visitors

VISITORS AND THEIR PROFILE
How many visitors do we have today and who are they?
Your customized dashboard will tell you the total number of visitors to your community as a whole and to specific venues within your community that you choose.
VISITOR SPENDING
Which visitors spend the most?
Cell phone GPS data combined with credit card spending and demographic data identifies: City, zip code and demographics of top spenders.
MOST POPULAR ATTRACTIONS
What attractions are most popular? How many visitors go there and how long do they stay?
Our plans allow you to select 6 sites for cell phone GPS data. This allows you to view sites within your community that you believe are the main destinations.
MARKETING RESULTS
Which marketing campaigns produce the best results?
Philadelphia retailer John Wanamaker reportedly said, “Half the money I spend on advertising is wasted; the trouble is I don't know which half.”
COMPETITOR DATA
How are we doing relative to our competitors?
See Source can provide your competitors’ numbers for visitors (down to an hourly level), length of stay and if they are seeing increases and decreases in their visitation.
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Visitor Profile
Who are my visitors?
With household level demographic and psychographic data you don’t need to do surveys to know in great detail who’s visiting you. You can know by month and by venue who your visitors are and find more just like them through our lookalike audience creation.
Visitor Spending
Where do my customers spend?
One of the core objectives of tourism is economic development. With credit card spending data you will know which visitors spend the most, and the areas of town where they are spending money and the comparison between local and visitor spending.
Most Popular Attractions
What places do my visitors love?
Knowing where people like to go when they visit your community helps you know what to market to which groups. Sometimes it’s knowing what people aren’t visiting that provides the most insight because we can promote venues visitors are missing, which can increase room-nights or their desire to return.
Attribution
Are my ads working?
The days or relying on clicks and impressions to determine success is over. Now you can know how many of the people you served an ad stayed in one of your hotels or other attractions in town.
Increase Hotel Occupancy
How do I identify my target audience?
Retargeting hotel guests from the past three years, geofencing hotel guests from competing or similar locations and creating lookalike audiences of past hotel guests are powerful tools to increasing hotel occupancy. Our data allows you to identify and place ads to these audiences by season, POI, day of week, etc.
Data Driven Advertsising
How can I use data to target right customers?
No more guessing keywords or audiences. See Source data helps you identify audiences that are highly likely to visit you because they have done so in the past or visited communities or venues similar to yours. You can also create lookalike audiences based on the demographics and psychographics of your visitors by month. You can place ads right to the devices of those identified and track how many of them showed up by using See Source geolocation data.

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Business

Get More Customers

WHO ARE YOUR CUSTOMERS
Who are my customers?
See Source knows how many customers you have every month, what zip codes they come from and the customer profile of your patrons.
GAINING MARKET SHARE?
Am I gaining or losing market share?
We can show you in what neighborhoods you are gaining or losing customers. When you run a marketing campaign we can track your spending by zip code
COMPARATIVE ANALYSIS
Do I have more customers because the economy is strong or because we are marketing well?
Benchmarking against a control sample allows you to know if your revenue is going up because of general market conditions or if you are increasing
KNOWING THE COMPETITION
How many customers do my competitors have and are they stealing my customers?
Knowing your competition has been an important part of business since free markets we established. Now you don’t have to guess about what your competitors are doing.
MARKET OPPORTUNITIES
Where are the underserved markets?
Would you like to see where there are underserved markets in your trade area. We can show you in very visual ways where you are dominating
OPERATIONAL ISSUES
Can this data help us improve existing store operational performance?
See Source data can help identify operational issues within you stores. You can have a clear and early picture of what is going right or wrong by monitoring

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