Data Intelligence

“An organization’s ability to learn, and translate that learning into action rapidly, is the ultimate competitive advantage.”

Jack Welch

Data equals knowledge. The more data you have at your disposal, the better position you’ll be in to make good decisions and take advantage of new opportunities. Data is only value when it’s actionable. See Source integrates marketing and attribution into their data to create a powerful tool for highly customized audiences.

Demographic Profile

Your customized dashboard will tell you the total number of visitors to your community. These numbers would be broken down by various demographic parameters such as income, ethnicity, age, education, children in household etc.

Geolocation Data

Our data warehouse daily records data from over 200Million cell phones from over 500+ Apps.

Spending Data

We have spending data from over 34% of all cards in circulation, broken down to Zip Code, Block or County. We then use this data alongside with our enormous geolocation data to give you data driven insights.

Psychographic Profile

Because we know who came to your community and from what neighborhood and match up spending behavior, we can create a visitor profile. Our database houses shopping patterns and behaviors from over 700 categories.

Competitor Data

See Source can provide your competitors’ numbers for visitors (down to an hourly level), length of stay and if they are seeing increases and decreases.

Mobile Advertiser IDs

MAID’s are unique identifies that allow See Source to place ads to very specific audiences based on locations visited, demographics or psychographics. See Source can track how many of those who received those ads showed up to the places being advertised, using the geolocation data. It’s the most advanced technology available for complete attribution.

SEE SOURCE

See Source was spun off of Better City, a nationally recognized economic
development consulting company, which was founded in 2012.